Springboard Your Marketing
Today I’d like to teach you about the three most important startup marketing tools you need to get and keep new customers. By the way, these startup tools should be a checklist for those of you who have been in business for over 2 years. If you don’t have these keys to success you should plug the holes and use this as a roadmap for success.
Get ready for value and some behaviors to help you Sell Like A Champ!
It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
Follow up letter:
Always take a moment to send a follow up letter or email about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.
A best practice for effective follow up is to call and email equally. This helps break through clutter and will hit the preferred communication channel for the future customer.
None of these will work if you don’t have a quality product/service to back you up!
Here are the key steps for putting together your startup marketing tools:
Research potential customers, buyers, competitors and their preferred methods of distribution.
Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
Follow up with your 3-step process from above.
Develop systems for contact follow through, quality control standards and customer service.
Develop post-sale follow up system to keep lines of communication open with customers and build on your current relationship which increases future purchases.
“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant
“The sky’s the limit when you commit and persevere. the scariest competition is the one that doesnt quit.” -Evan Sanchez, Sell like a Champ.
This lesson has offered you the tools to put together a marketing plan that can be used over and over again to help your customer base and business grow in a manageable way. The tools offered in our FREE test drive offer these very same things.
Take our guided tour at http://springboardyourbiz.com/guidedtour
Be A Champ!